Chapter 8 - Fundraising Documents
IN THIS LESSON
Teaser Fundamentals
Think of your teaser as an executive summary of your company and pitch deck. We offer both to investors and we recommend you do too. The goal with your Teaser is to showcase the most essential and important information in your business that investors want to see traction, team ability, and experience to drive results.
Some investors will only look at your Teaser before they even decide to learn more about your company through your slide deck and data room. This is why you need to spend some time creating a Teaser that positions your company as a high potential investment that makes sense.
As you create your Teaser, keep in mind that it provides your investors with:
A quick reference guide to your business formatted in the investor language of traction.
Clarity on how you think and communicate your business model and company vision.
A visually engaging and succinct way for investors to understand what your company does.
You’ll notice that your Teaser will include items that your slide deck already contains, except that this information will be condensed into bullets and bits that fit into a single piece of paper – hence the term Teaser.
Include these topics on your teaser:
One-line company pitch
Business summary
Management team
Customer problem
Product/Service
Target market
Customers
Sales/Marketing strategy
Business/Revenue model
Competitors
Competitive advantage
Team
Traction
Ask
Once you complete your Teaser, make sure you save it as a PDF because this is the best format to use for sharing with investors as they simply open the PDF (online or offline) as opposed to having to open a word processor or presentation software to view its contents. Make it easy for them to say yes to you. Make sure it fits comfortably on a mobile telephone screen.
Overall, your goal in the Teaser is to convey that you have experience in the industry (i.e., Founder name, 20+ years in industry), that you have not only traction but momentum (i.e., hitting an inflection point in growth), your market size and opportunity, and most of all that you can make it happen over anyone else.
Lastly, mention money or capital needed, in this format- “we’re looking for X to allow us to gain this % of market in X months” or “X will give us X, which will allow us to hit profitability, and double down investing in gaining X more momentum in X period of time so we can hit X revenue by year X.”
Here are a few Teaser templates and web resources to give you an idea of what to model off, as well as an example 1-pager that would get an investor excited and some software to help you build one:
Additional Teaser Resources:
https://copywritingcourse.com/Teaser-examples/