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Advanced Entrepreneurial Strategies

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Chapter 1 - Business Strategy

16 Lessons

Lesson 1: Business Basics

Lesson 2: Introduction to Business Plans

Lesson 3: Product Market Fit

Lesson 4: Market Research

Lesson 5: Research-Leveraging Public Resources

Lesson 6: Market Sizing 101

Lesson 7: Growth Hacking Handbook

Lesson 8: Problem Definition & Hypothesis

Lesson 9: Proof of Concept

Lesson 10: Solution Development

Lesson 11: Detecting Bias

Lesson 12: Performing Competitor Anal

Lesson 13: Social Impact Start Ups

Lesson 14: Self Assessment - Porters 5 Forces

Lesson 15: Self Assessment - Leand Canvas

Lesson 16: Self Assessment - SWOT Analysis

Chapter 2 - Business Metrics and KPI's

6 Lessons

Lesson 1: Data Driven Research

Lesson 2: Understanding Your Industry

Lesson 3: Market KPI’s

Lesson 4: Set Your KPI’s

Lesson 5: KPI List & Definitions

Lesson 6: KPI Tracker

Chapter 3 - Cash Flow Management

2 Lessons

Lesson 1: Cash Flow Management

Lesson 2: Reduce the Burn

Chapter 4 - Patents & Intellectual Property

11 Lessons

Lesson 1: What is a Patent?

Lesson 2: The Rational Behind Patents

Lesson 3: Navigating the Patent Landscape

Lesson 4: The Patent Pro

Lesson 5: Patent Parties

Lesson 6: The Value of IP

Lesson 7: Patent Expenses

Lesson 8: Understanding Patent

Lesson 9: Understanding International Patents

Lesson 10: Understanding US Patents

Lesson 11: Understanding Patent Claims

Chapter 5 - Sales & Commercialisation

12 Lessons

Lesson 1: Sales Cures ALL Things

Lesson 2: Build a Funnel

Lesson 3: MVP Sales

Lesson 4: First Customers

Lesson 5: Sales $0-1m

Lesson 6: How To Get Users & Grow

Lesson 7: WEB vs. WEB App vs. Mobile App

Lesson 8: Viral Products

Lesson 9: Everyone wants to go Viral

Lesson 10: Expanding Globally

Lesson 11: Partnerships

Lesson 12: Case Study: Failure to Scale

Chapter 6 - Legal

15 Lessons

Lesson 1: Articles of Incorporation

Lesson 2: Prioritise Legal Expenses

Lesson 3: Naming your Company

Lesson 4: The Paperwork

Lesson 5: Due Diligence

Lesson 6: Company Location

Lesson 7: The CEO Job Description

Lesson 8: The COO/CEO Role

Lesson 9: The CFO Influence

Lesson 10: The Board of Directors

Lesson 11: Shares & Unit Structures

Lesson 12: Option Pool Shares

Lesson 13: Founder Share Grant

Lesson 14: Why Investors Don’t Sign NDA’s

Lesson 15: Case Study

Advanced Entrepreneurial Strategies

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Chapter 5 - Sales & Commercialisation

Lesson 12: Case Study: Failure to Scale

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IN THIS LESSON

Case Studies IIX: Failure to Scale

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HBR Case Study 8 – Failure to Scale

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