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Advanced Entrepreneurial Strategies

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Chapter 1 - Business Strategy

16 Lessons

Lesson 1: Business Basics

Lesson 2: Introduction to Business Plans

Lesson 3: Product Market Fit

Lesson 4: Market Research

Lesson 5: Research-Leveraging Public Resources

Lesson 6: Market Sizing 101

Lesson 7: Growth Hacking Handbook

Lesson 8: Problem Definition & Hypothesis

Lesson 9: Proof of Concept

Lesson 10: Solution Development

Lesson 11: Detecting Bias

Lesson 12: Performing Competitor Anal

Lesson 13: Social Impact Start Ups

Lesson 14: Self Assessment - Porters 5 Forces

Lesson 15: Self Assessment - Leand Canvas

Lesson 16: Self Assessment - SWOT Analysis

Chapter 2 - Business Metrics and KPI's

6 Lessons

Lesson 1: Data Driven Research

Lesson 2: Understanding Your Industry

Lesson 3: Market KPI’s

Lesson 4: Set Your KPI’s

Lesson 5: KPI List & Definitions

Lesson 6: KPI Tracker

Chapter 3 - Cash Flow Management

2 Lessons

Lesson 1: Cash Flow Management

Lesson 2: Reduce the Burn

Chapter 4 - Patents & Intellectual Property

11 Lessons

Lesson 1: What is a Patent?

Lesson 2: The Rational Behind Patents

Lesson 3: Navigating the Patent Landscape

Lesson 4: The Patent Pro

Lesson 5: Patent Parties

Lesson 6: The Value of IP

Lesson 7: Patent Expenses

Lesson 8: Understanding Patent

Lesson 9: Understanding International Patents

Lesson 10: Understanding US Patents

Lesson 11: Understanding Patent Claims

Chapter 5 - Sales & Commercialisation

12 Lessons

Lesson 1: Sales Cures ALL Things

Lesson 2: Build a Funnel

Lesson 3: MVP Sales

Lesson 4: First Customers

Lesson 5: Sales $0-1m

Lesson 6: How To Get Users & Grow

Lesson 7: WEB vs. WEB App vs. Mobile App

Lesson 8: Viral Products

Lesson 9: Everyone wants to go Viral

Lesson 10: Expanding Globally

Lesson 11: Partnerships

Lesson 12: Case Study: Failure to Scale

Chapter 6 - Legal

15 Lessons

Lesson 1: Articles of Incorporation

Lesson 2: Prioritise Legal Expenses

Lesson 3: Naming your Company

Lesson 4: The Paperwork

Lesson 5: Due Diligence

Lesson 6: Company Location

Lesson 7: The CEO Job Description

Lesson 8: The COO/CEO Role

Lesson 9: The CFO Influence

Lesson 10: The Board of Directors

Lesson 11: Shares & Unit Structures

Lesson 12: Option Pool Shares

Lesson 13: Founder Share Grant

Lesson 14: Why Investors Don’t Sign NDA’s

Lesson 15: Case Study

Advanced Entrepreneurial Strategies

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Chapter 5 - Sales & Commercialisation

Lesson 12: Case Study: Failure to Scale

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IN THIS LESSON

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Case Studies IIX: Failure to Scale

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HBR Case Study 8 – Failure to Scale

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About The Founder

Jill Godden is an entrepreneur, investor and author, and the founder of MoonshotNX. She writes about startup fundraising, investor readiness, ownership, entrepreneurship and human potential.

Learn more about Jill Godden → JillGodden.com

https://www.jillgodden.com/essaycollection

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