Company Performance (Financial & Operating Metrics)
How to prepare your company performance submission
This stage evaluates your company based on actual operating data.
You are not describing your business.
You are providing the numbers that define how it performs.
These inputs are used to assess:
revenue quality
growth trajectory
capital efficiency
operating scale
Access to this submission is only provided after your Lions Den outcome.
How the submission works
You will:
confirm your company identity
define your product and business stage
provide revenue and growth metrics
submit unit economics data
describe sales dynamics and pipeline
disclose team structure and capital efficiency
outline forward-looking projections
All values must reflect your most recent internal data.
If your answers are inconsistent with your financials, pitch deck, or other submissions, the diagnostic cannot produce a reliable output and your submission may be rejected.
What you must prepare
This submission is structured exactly around the sections below.
1. Product & Company Stage
You must clearly define:
your product stage (concept, MVP, beta, launched, scaling)
your business model type (SaaS, marketplace, e-commerce, etc.)
your level of technology ownership
This sets the baseline for how your metrics are interpreted.
2. Revenue Performance
You must provide:
current annual revenue
current monthly revenue
revenue over the previous 12 months
monthly growth rate (%)
number of paying customers
You must also define:
largest customer revenue share (%)
percentage of recurring revenue
revenue concentration (top 3 customers)
This section measures growth quality and revenue risk.
3. Unit Economics
You must provide core efficiency metrics:
customer acquisition cost (CAC)
lifetime value (LTV)
gross margin (%)
churn rate (%)
net revenue retention (NRR %)
average contract value
contract length
CAC payback period
expansion revenue (%)
If these are unknown, you must enter 0.
This section determines whether your business scales efficiently.
4. Revenue Type and Sales Dynamics
You must define:
primary revenue type (subscription, transactional, etc.)
average sales cycle length
primary acquisition channel
go-to-market motion
You must also provide:
current qualified pipeline value
expected close rate (%)
This is used to assess growth predictability.
5. Team Structure
You must show:
number of founders
whether founders are full-time
previous startup experience
whether a technical founder is present
This is used to assess execution capability.
6. Capital Efficiency
You must provide:
total number of employees
total capital invested to date
monthly payroll cost
monthly sales and marketing spend
infrastructure and software costs
monthly burn rate
You must also provide:
current cash balance
current runway (months)
This section determines how efficiently capital is being used.
7. Future Growth Expectations
You must estimate:
expected revenue in 12 months
planned headcount
target gross margin
expected number of paying customers
These are not projections for marketing.
They are used to assess whether your growth expectations are realistic.
What this stage is actually testing
Investors are assessing:
whether your revenue is real and growing
whether growth is consistent or volatile
whether your unit economics are viable
whether your business retains and expands customers
whether your cost base is sustainable
whether your capital is being used efficiently
whether your growth assumptions are credible
If the numbers do not hold, the narrative does not matter.
What typically goes wrong
Most companies fail this stage because:
revenue numbers are inconsistent
growth is overstated or unclear
CAC and LTV are unknown
churn is not measured
margins are weak or misunderstood
pipeline is inflated
burn rate is not controlled
projections are unrealistic
This stage removes interpretation and exposes actual performance.
What to do before accessing the form
Before starting this submission:
pull your latest financial data
confirm all revenue figures are accurate
calculate basic unit economics
understand your burn rate and runway
validate your pipeline and conversion assumptions
If you do not know the numbers, that is the signal.
Where this fits in your journey
You will access this submission after:
completing Lions Den
receiving your outcome
receiving your submission links
At that point, your performance data is analysed and integrated into your valuation and investor readiness outputs.
Next step
Return to your onboarding flow and proceed once your Lions Den outcome has been received.