Understanding the Forms

Company Performance Form

This form evaluates the company’s current financial performance, revenue quality, operating scale, growth trajectory and capital efficiency.

Where historical operating data does not yet exist, realistic future assumptions and directional estimates may be used.

Business Model & Revenue Analysis Form

This form evaluates the structure, durability and scalability of the company’s business model.

Pre-revenue companies may describe expected future customer behaviour, retention dynamics, monetisation assumptions and operational scalability expectations.

Market Opportunity Form

This form evaluates market size, competitive structure, scalability potential, defensibility and institutional market attractiveness.

Reasonable market assumptions and directional estimates are acceptable where precise market data is unavailable.

Capital Structure Form

This form evaluates ownership structure, governance maturity, investor rights, dilution exposure and fundraising readiness.

Many early-stage companies will not yet have fully institutional financing structures in place. This is normal at Pre-Seed and early Seed stage.

Valuation Final Assumptions Form

This form collects forward-looking valuation assumptions, fundraising expectations and investor-facing positioning inputs used to complete the MoonshotNX Venture Valuation Report.

Startup valuation is inherently assumption-based and probabilistic. Realistic future projections are acceptable where historical operating data is limited.

Additional Guidance for Founders

Where a metric does not yet apply to your company:
• enter 0 where appropriate
• provide estimated future assumptions where requested
• use directional estimates rather than attempting false precision
• avoid exaggerated or unrealistic projections

Institutional investors generally prefer:
• internally consistent assumptions
• realistic execution thinking
• credible market understanding
• honest acknowledgement of uncertainty
• evidence of thoughtful strategic reasoning

Founders are not expected to present their companies as “perfect”.

Most institutional investors understand that startup companies are continuously evolving businesses operating under uncertainty, particularly during early stages of venture development.

Estimated Completion Time

• Company Performance: 10–15 minutes

• Business Model & Revenue Analysis: 10–15 minutes

• Market Opportunity: 15–20 minutes

• Capital Structure: 10–15 minutes

• Valuation Final Assumptions: 10–15 minutes

Most founders complete the full assessment process in approximately 60–90 minutes depending on preparation level and data availability.

You do not need to complete all forms in a single session.

You may return and continue the process as additional information becomes available or as your company evolves operationally.

Important Context About Scores and Ratings

Early-stage and pre-revenue startups frequently receive lower scores in areas where operational evidence, reporting maturity or commercial traction is still developing.

This does not automatically indicate a weak company.

Institutional venture investing is fundamentally based on evaluating uncertainty, future potential and execution probability under incomplete information.

The strongest submissions are usually:

• realistic rather than exaggerated

• internally consistent

• commercially logical

• operationally credible

• transparent about uncertainty

Professional investors generally prefer thoughtful and realistic assumptions over overly optimistic projections.

Confidentiality

Information submitted through the MoonshotNX platform is used solely for internal valuation analysis, investor readiness assessment and fundraising preparation purposes.

Information is not distributed externally without founder permission.

The purpose of this process is to help founders:

• better understand investor expectations

• identify operational and fundraising gaps

• improve institutional readiness

• strengthen investor communication

• prepare for diligence processes

• improve long-term fundraising positioning

Stage Expectations

Pre-Seed, Seed and Series A companies are evaluated differently by institutional investors.

Many metrics become more measurable only as companies mature operationally.

The MoonshotNX system evaluates companies relative to stage, evidence quality and venture maturity rather than expecting all startups to operate like late-stage companies.