The Value of a Cupcake is a quiet, disciplined book about thinking clearly before you build anything.

Rather than offering tactics, templates, or motivational advice, it focuses on the earliest and most consequential stage of creation: understanding what already exists, what problem it truly addresses, and whether it stands on its own before momentum takes over.

Using the metaphor of a “cupcake” — the smallest complete unit of value — the book helps founders, entrepreneurs, and independent builders strip ideas back to their core, distinguish substance from story, and recognise what early signals actually prove. It is written for readers who want to make better decisions before committing years of time, energy, and identity to something that has not yet been fully examined.

This is not a guide to execution or fundraising. It is a framework for judgement, clarity, and restraint at the moment when those qualities matter most.