SEO has evolved

Rohan ShethRohan Sheth • 2nd • 2ndTop Growth Marketer & Business Owner | We’ve driven over $2 billion in ROI through our marketing strategies.Top Growth Marketer & Business Owner | We’ve driven over $2 billion in ROI through our marketing strategies.

SEO Has Evolved

Here's 7 ways how:

SEO isn’t what it used to be.
The tactics that worked a decade ago?
Most are ancient history now.

Here’s a sneak peek at how SEO has evolved,
and how you can keep up:

1.
Old Way: Keyword Stuffing
↳ Google no longer rewards pages crammed with keywords.

New Way: Intent-Driven Content
↳ Now, understand what users actually want when they search.

💎 Focus on creating content that answers real questions.

2.
Old Way: Backlinks = Authority
↳ Ten years ago, any link was a good link.

New Way: Quality Over Quantity in Link-Building
↳ Now, spammy backlinks can hurt your rankings.

💎 Prioritize building genuine, high-authority links.

3.
Old Way: Exact Match Keywords
↳ Search engines only picked up exact matches, so keywords had to be precise.

New Way: Natural Language and Synonyms
↳ Search engines now understand context and synonyms, not just exact phrases.

💎 Write naturally, using related terms and phrases.

4.
Old Way: Desktop Optimization
↳ Desktop was the primary focus, with mobile as an afterthought.

New Way: Mobile-First Indexing
↳ Google now indexes and ranks sites based on their mobile versions first.

💎 Ensure your site is mobile-friendly, with responsive design and fast load times on mobile.

5.
Old Way: Clickbait Titles
↳ Clickbait was enough to bring traffic, regardless of the content’s quality.

New Way: Engagement-Focused Content
↳ Google now cares about how long users stay on your page.

💎 Write catchy titles but make sure your content keeps readers engaged.

6.
Old Way: Focus on Individual Pages
↳ Each page was optimized individually, without much focus on the broader topic.

New Way: Topic Clusters and Internal Linking
↳ Google values depth on a topic; it’s now about clusters of related content rather than single-page ranking.

💎 Group your content into topic clusters, with pillar pages and supporting articles.

7.
Old Way: Local SEO Was Optional
↳ Local SEO was often ignored, especially if you weren’t a local business.

New Way: Local SEO Is Critical for Visibility
↳ “Near me” searches and mobile searches make local SEO a huge ranking factor.

💎 Optimize your Google My Business profile and get local reviews.

Check out the carousel for more in-depth insights!

Follow these changes, and you’ll stay ahead of the game.

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