Every Pitch can make or break a deal

Rubén D.Rubén D. • Following • FollowingVC Investor | Actionable insights on startups, innovation, and entrepreneurshipVC Investor | Actionable insights on startups, innovation, and entrepreneurship

𝗘𝘃𝗲𝗿𝘆 𝗽𝗶𝘁𝗰𝗵 𝗰𝗮𝗻 𝗺𝗮𝗸𝗲 𝗼𝗿 𝗯𝗿𝗲𝗮𝗸 𝗮 𝗱𝗲𝗮𝗹.

But not all decks are created equal.

Here are the only 10 slides you need in your pitch:

Canva’s Chief Evangelist Guy Kawasaki distilled the art of the pitch down to a simple yet effective formula.

Here's how it works 👇

(1) 𝗧𝗶𝘁𝗹𝗲: Make them remember your name. It’s your first handshake.

(2) 𝗣𝗿𝗼𝗯𝗹𝗲𝗺: If they don’t feel the problem, they won’t see the need.

(3) 𝗩𝗮𝗹𝘂𝗲 𝗣𝗿𝗼𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻: Here’s where you shine. Show your product, its benefits, and why it’s a game-changer.

(4) 𝗠𝗮𝗴𝗶𝗰: What’s your secret sauce? Tech, patents, a killer demo.

(5) 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗠𝗼𝗱𝗲𝗹: How will you make money? Be crystal clear.

(6) 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗦𝗮𝗹𝗲𝘀: Your strategy to dominate the market.

(7) 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻: Know your enemies and why you’re better.

(8) 𝗧𝗲𝗮𝗺: Investors bet on jockeys, not just horses. Show them your A-team.

(9) 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹𝘀: Hit them with numbers that make sense.

(10) 𝗦𝘁𝗮𝘁𝘂𝘀 & 𝗨𝘀𝗲 𝗼𝗳 𝗙𝘂𝗻𝗱𝘀: Where you are, where you’re going, and how their money helps.

There you have it.: A pitch deck that doesn't just talk but persuades.

What else would you add?

Credit: Chris Tottman