Brand Strategy is a Statement

Jason VanaJason Vana • 2nd • 2ndAttract the RIGHT customers to your business | Brand & content strategist | Founder at SHFT | Known as #sassyjasonAttract the RIGHT customers to your business | Brand & content strategist | Founder at SHFT | Known as #sassyjason

A brand strategy is a statement.

One that defines your:

- unique value
- ideal customer
- market or category

So your business can stand out and attract the right clients.

But don't be fooled.

This will be the most challenging, frustrating, and excruciating statement you will ever write.

Period.

Try taking everything your company does.
Everything you want to be known for.
Everything that makes you unique.
Everything that defines your ICP.
Everything you provide.

And explain it in one clear and compelling sentence.

I'll wait. 🥱

This sh*t ain't easy.

But, there is a framework I use to define that statement.

One that helps me nail it with every single client.

I share it in the carousel below.

Along with an example of a brand strategy statement I wrote for a client.

Give it a look.

You may just find ways to level up your brand.

If you want more and better clients, that is.

✌🏼