Lions Den
Prepare your 8-minute investor pitch
Lions Den is your first formal presentation inside MoonshotNX.
You are pitching your company to a panel of advisors, investors, and IR leaders. This is a structured session designed to evaluate how clearly and credibly your business can be understood in a live setting.
You have 8 minutes to present and 7 minutes for questions.
This page helps you structure your pitch so that your narrative is clear, complete, and aligned with how investors think.
How to structure your pitch
Your presentation should move cleanly from problem to opportunity to execution.
Each section below should be clear, concise, and directly connected to the next.
1. The Problem
What problem are you solving and why does it matter?
Define the core problem your company addresses.
Explain why it is urgent, relevant, or increasing in importance.
Identify who is affected and what happens if the problem is not solved.
This sets the foundation for everything that follows.
2. The Solution
How are you solving this problem?
Describe your product or service in one or two clear sentences.
Explain how it works at a high level.
Show how it directly addresses the problem you defined.
Clarity matters more than detail here.
3. The Product
What have you actually built?
Show what exists today.
If you have a product, demonstrate it clearly.
If you are earlier stage, explain what is built and what is real.
Investors are not evaluating ideas. They are evaluating execution.
4. Market and Opportunity
Where does this sit and how big is it?
Define your target market.
Explain how you think about market size and who your customers are.
Show how your product fits into that market.
Avoid vague or inflated claims. Be specific and grounded.
5. Business Model
How does your company make money?
Explain who pays, what they pay for, and why.
Show that your revenue model is understandable and credible.
Keep it simple and direct.
If this is unclear, investor confidence drops immediately.
6. Traction and Progress
What evidence do you have that this works?
Share real signals:
users
customers
revenue
pilots
partnerships
Explain what has already happened, not what might happen.
7. Go-to-Market
How do you acquire customers?
Explain how you reach your customers.
Show your primary acquisition channel.
Describe how you plan to grow.
This should feel practical, not theoretical.
8. Team
Why is your team capable of executing this?
Introduce the founders.
Highlight relevant experience.
Show why this team is suited to this problem.
This is about credibility, not storytelling.
9. The Raise
What are you raising and why?
State how much capital you are raising.
Explain what the capital will be used for.
Connect this to clear milestones.
Investors are assessing whether the raise is logical and proportionate.
10. Why Now
Why does this opportunity exist now?
Explain what has changed in the market.
Show why this is the right moment to build this company.
Make the timing clear and credible.
This is often where strong pitches separate from weak ones.
How to use this structure
Prepare your pitch using these sections before your session.
Focus on:
clarity over complexity
real information over assumptions
direct answers over storytelling
You should be able to move through this structure comfortably within 8 minutes.
Important notes
You must be ready to present your pitch deck live.
You must be able to share your screen.
Sessions are strictly timed at 15 minutes.
If you cannot present your deck, you may be disqualified.
You may present up to two times if needed.
What’s the Ideal Presentation Format?
For an 8-minute pitch, this is a proven structure:
0:00–1:00 — Hook + What you do
1:00–2:00 — Problem & why it matters now
2:00–3:00 — Your solution (product demo, if live)
3:00–4:00 — Market size + business model
4:00–5:00 — Traction & key milestones
5:00–6:00 — Team & competitive edge
6:00–7:00 — Go-to-market or growth plan
7:00–8:00 — The ask: funding, what for, and closing statement
For more on why we structure it this way please keep reading below.
Please be ready to share your screen and start Pitching, automatic disqualification should you fail to share your deck or be unable to pitch.
After your session
You will receive your outcome within 72 hours.Following your outcome:your submission links are activatedyou move into the reporting processIf you do not receive your outcome, contact onboarding@moonshotnx.com.