This book is about the one decision that shapes every outcome in a business: the business model. It examines how different models actually work in practice, why revenue alone is a misleading signal, and how predictability, unit economics, and scalability determine whether a business can survive and grow. Through clear frameworks and real-world patterns, the book breaks down subscription, platform, freemium, advertising, and direct-to-consumer models, helping founders choose and test the structure that fits their market before committing to scale, capital, or execution. It is a practical guide for entrepreneurs who want to build businesses that work not just in theory, but in reality.

The Revenue Machine

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